Nobody knows exactly how social media and other channels will evolve, all one can say is that the future will show, BUT the important thing is that we constantly learn and adjust our communication as companies, brands and even individuals to stay on top of the ever evolving online world.
With that said, I spend a huge part of my time learning and reasearching the trends and possibilites for communicating on different channels. But even if a huge part of communication is happening online, we should not forget effective traditonal marketing. I love to take traditonal marketing and combining it with the online world to create new ways of marketing and communicating.